2018 Indian Scout Bobber Unveiled

Today I found myself stepping off of a plane in Minneapolis, MN, with a few other journalists. While the X Games are currently in full swing here in the “Twin Cities,” we were in town for the launch of a new Indian Scout. The 2018 Indian Scout Bobber is a minimalistic, low-slung, blacked-out version of its predecessor. Looking at the bike once the covers came off, the word muscle comes to mind. The kind of motorcycle that kicks sand in your face and takes your girlfriend. I like it.

The Indian executive team mentioned the word “badass” almost a few too many times, but after seeing the new bikes, it is the simplest way to describe them. And, of course, we get it. Indian is looking to attract a younger crowd with a visually more tough and custom look. Also, this explains why we are in town the same weekend as the X Games.

“We are trying to move the brand away from just being a heritage brand, expanding it a little further and to attract new customers,” Indian President Steve Menneto confirmed at the bike’s unveiling. Menneto then went on to address Polaris’ discontinuing the Victory product line.

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